Practical thinking on B2B marketing, customer trust and the buyer journey, together with the latest research, events and updates from R.R Marketing.
Original research from R.R Marketing. View all research →
Marketing Trust Survey 2026
New independent research from R.R Marketing explores how AI-generated content is affecting customer trust — and what businesses can do to protect credibility as AI becomes more widely used in marketing.
What the report covers
Practical ways for SMEs to build trust before a buyer is ready to talk. Trust isn't something you can add to a campaign — it builds through small, consistent signals long before anyone makes an enquiry.
Read article →You've heard it. I've said it. 'People buy from people.' But the version that actually matters adds something more valuable — trust. And trust is built long before the conversation starts.
Read article →When I started out as a fractional CMO, I thought I knew what I was doing. Turns out the hard part wasn't the marketing.
Read article →Ralph Risk FCIM has been appointed to the judging panel for the 2026 Slicer Awards, recognising excellence in B2B marketing across the UK.
Ralph Risk has taken on a new role with the Federation of Small Businesses in Surrey, supporting local business owners with marketing strategy and commercial direction.
Next event
Ralph Risk is speaking at the FSB Connect event at the Hogs Back Brewery, Surrey. A practical session on B2B marketing strategy for small and growing businesses.
View event details →Most of the patterns in the data are fixable. Get in touch and we can look at where your marketing stands.
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