Marketing that moves the room

FSB Connect — Hogs Back Breakfast

Getting more from your marketing without doing more

Most small businesses aren't short of marketing activity. There's a website, some LinkedIn, networking, emails, events and perhaps the occasional campaign. The harder question is whether all that activity is actually helping people know you, trust you and ultimately choose you. Ralph looks at how trust is built long before a buyer is ready to talk — and why some of the marketing you're already doing may be showing up too late. You'll look at where your marketing is working, where you may be missing opportunities, and some simple ways to make what you're already doing work harder — because the answer isn't always doing more, sometimes it's doing what you're already doing more deliberately.