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R.R Marketing

R.R Marketing

Research and reports

R.R Marketing conducts original research into B2B marketing, buyer behaviour and trust. The findings are published here to help marketing leaders make better decisions — grounded in evidence rather than assumption.

Featured research

Marketing Trust Survey 2026

9 in 10marketers say AI-generated content is reducing customer trust

Nine in ten marketers say AI-generated content is reducing customer trust

A survey of marketing professionals, conducted in September 2026.

Published

Topic

AI content, buyer trust, B2B marketing

What the research covers

  • The current trust environment
  • What builds trust
  • Current challenges

Future research

More research is in development

Future studies will continue to explore the relationship between marketing practice, buyer behaviour and trust in B2B markets. If you have a research question you'd like to explore, or would like to be notified when new findings are published, get in touch.

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