B2B Marketing Consultant · Fractional CMO
Good marketing starts with a clear direction
Let's find yours
B2B marketing consultant and Fractional CMO support for growing businesses across Surrey and the UK.
Most B2B businesses aren't short of marketing activity. They are short of clarity about what's actually working. Teams are busy. Campaigns are running. Budgets are being spent. But somewhere along the way, the connection between what marketing is doing and what the business is actually trying to achieve has quietly come loose. That's usually where I come in.
I'm Ralph Risk FCIM — a fractional CMO based in Surrey, working with founders and B2B businesses between 10 and 100 people who are ambitious enough to need proper marketing direction, but not yet ready for a full-time marketing hire. Sometimes that starts with the marketing itself. But often we need to get clear on the foundations first — what the business stands for, who it's really trying to reach, and what it wants to be known for. Without that clarity, even good marketing activity can feel busy without going anywhere.
If that sounds familiar, we should probably talk.
Two ways to get started
Focused strategic project
Marketing Direction Sprint
Need to get the direction right before doing more marketing?
A fixed-price project to clarify your best-fit customers, identify where you can stand apart and agree where your marketing should focus over the next 90 days.
Explore the Direction Sprint →Free diagnostic
Discover your G.R.O.W. profile
Looking for a quick way to assess your current marketing?
Try the free three-minute G.R.O.W. diagnostic. Nine questions will help you see where your marketing is supporting the buyer journey—and where there may be gaps.
Discover your G.R.O.W. profile →How I Can Help
Marketing Leadership Support
Regular guidance and a clear strategic direction for your marketing, when you need a steady hand rather than a full-time role.
Learn more →
Board Advisory
For founders who want a trusted thinking partner at the top table, not just someone to run campaigns.
Learn more →What stood out was how much Ralph actually listened, rather than coming in with a template and asking us to fit into it. He took the time to understand our business, across both the UK and France, and brought everyone together in a way that meant the values we landed on genuinely felt like ours.
FEATURED ON THE SLICE NETWORK
The B2B marketing advantage that doesn't cost what you think
People buy from people they trust. But building that trust doesn't necessarily mean spending more on marketing. Sometimes it's about making better use of the expertise, relationships and credibility you already have.
Read the article on The Slice Network →How I approach it
Every engagement starts with a conversation. I listen to where the business is, what has already been tried and where the frustration really sits. Often, the underlying issue is different from the one that first appears on the surface.
The thinking behind the G.R.O.W framework helps us look at the full buyer journey and consider whether your marketing reflects how buyers actually make decisions—not only the moment they are ready to buy. Sometimes that means starting with the strategy before the marketing: getting clear on your positioning, brand direction and commercial goals before deciding where and how to show up.
If that sounds like a useful place to start, get in touch
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