Fractional CMO · B2B Marketing
Good marketing starts with a clear direction
Let's find yours
Fractional CMO support for B2B businesses that need better marketing direction.
Most B2B businesses aren't short of marketing activity. They are short of clarity about what's actually working. Teams are busy. Campaigns are running. Budgets are being spent. But somewhere along the way, the connection between what marketing is doing and what the business is actually trying to achieve has quietly come loose. That's usually where I come in.
I work mostly with founders and B2B businesses between 10 and 100 people, ambitious enough to need proper marketing direction, but not yet ready for a full-time marketing hire. Sometimes that starts with the marketing itself. But often we need to get clear on the foundations first — what the business stands for, who it's really trying to reach, and what it wants to be known for. Without that clarity, even good marketing activity can feel busy without going anywhere.
If that sounds familiar, we should probably talk.
Discover the G.R.O.W Framework
To help make sense of where your marketing actually stands, I've developed the G.R.O.W framework — a way of thinking about your entire marketing approach through the lens of how your buyers actually make decisions, and where your marketing needs to show up at each stage.
As part of this, I've created a free G.R.O.W Scoresheet. It takes three minutes, covers nine quick questions, and gives you a clear picture of which stages of the buyer journey your marketing is covering and which ones need attention.
If you'd like a copy, get in touch and I'll send it straight over.
Send Me a ScoresheetHow I Can Help
Marketing Leadership Support
Regular guidance and a clear strategic direction for your marketing, when you need a steady hand rather than a full-time role.
Learn more →
Board Advisory
For founders who want a trusted thinking partner at the top table, not just someone to run campaigns.
Learn more →Ralph has been instrumental in helping JollyIT define and communicate our value proposition. He brought clarity to our messaging, structure to our marketing strategy, and genuine commercial thinking to every conversation. He doesn't just advise — he gets involved, challenges assumptions, and helps you see your business from the outside in.
How I approach it
The G.R.O.W framework sits behind everything I do, a way of thinking about the full buyer journey and making sure your marketing is built around how your buyers actually make decisions, not just the moment they're ready to buy. Sometimes that means starting with the strategy before the marketing, getting clarity on positioning, brand direction and commercial goals before looking at where and how to show up.
But before any framework, there's a conversation. I start by listening to where the business is, what's already been tried, and where the frustration actually sits. Most of the time, the real issue becomes clear pretty quickly. It's rarely what it looks like on the surface.
If that sounds like a useful place to start, get in touch
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