Blog — R.R Marketing
12 posts
You can't force customers to trust you. So how do you earn it?
Practical ways for SMEs to build trust before a buyer is ready to talk. Trust isn't something you can add to a campaign — it builds through small, consistent signals long before anyone makes an enquiry.
People buy from people they trust. But when does that trust actually get built?
You've heard it. I've said it. 'People buy from people.' But the version that actually matters adds something more valuable — trust. And trust is built long before the conversation starts.
Three years as a fractional CMO. Here's what I actually learned.
When I started out as a fractional CMO, I thought I knew what I was doing. Turns out the hard part wasn't the marketing.
Why B2B Marketing Shouldn't Stop When the Contract is Signed
A few years ago we lost a client we should have kept. Not because the work wasn't good. Because we went quiet.
Why Thought Leadership Matters (Now More Than Ever)
Thought leadership gets talked about a lot. More now than ever. And at the same time, it's never been easier to get wrong.
The diagnostic most B2B businesses need but never do
If your marketing is mostly focused at the moment someone decides to buy, you may have already lost the race.
Your B2B Marketing Isn't Broken. It's Just on the Wrong Journey.
If you're running a B2B business and your marketing feels harder than it should, you're not alone.
Why Better B2B Marketing Starts With Better Questions
Good marketing doesn't start with tactics. It starts with better questions.
Your Advent Calendar of Marketing – 24 Simple Actions
December is actually a great time to tidy things up, stay visible, and quietly set yourself up for a stronger January.