Blog — R.R Marketing
10 posts
Three years as a fractional CMO. Here's what I actually learned.
When I started out as a fractional CMO, I thought I knew what I was doing. Turns out the hard part wasn't the marketing.
Why B2B Marketing Shouldn't Stop When the Contract is Signed
A few years ago we lost a client we should have kept. Not because the work wasn't good. Because we went quiet.
Why Thought Leadership Matters (Now More Than Ever)
Thought leadership gets talked about a lot. More now than ever. And at the same time, it's never been easier to get wrong.
The diagnostic most B2B businesses need but never do
If your marketing is mostly focused at the moment someone decides to buy, you may have already lost the race.
Your B2B Marketing Isn't Broken. It's Just on the Wrong Journey.
If you're running a B2B business and your marketing feels harder than it should, you're not alone.
Why Better B2B Marketing Starts With Better Questions
Good marketing doesn't start with tactics. It starts with better questions.
Your Advent Calendar of Marketing – 24 Simple Actions
December is actually a great time to tidy things up, stay visible, and quietly set yourself up for a stronger January.
Christmas Marketing for Smaller B2B Companies
Christmas isn't just for retail. Even in B2B, the run-up to the holidays can be a valuable moment — not for big flashy campaigns, but for strengthening relationships, staying visible, and setting yourself up well for January.
Why AIDA Doesn't Work in B2B (and What to Use Instead)
If you've spent any time around marketing frameworks, you'll know the AIDA funnel. It works brilliantly in consumer marketing. But in B2B? Not so much.