Services

How we can work together

However we work together, the same thinking sits behind it — the G.R.O.W framework. A practical way of looking at your marketing through the lens of how your buyers actually make decisions, not how you'd like them to.

The thinking behind it

Strategy first. Marketing that follows.

Most businesses are stronger at some stages than others. Finding out which ones is usually where the useful conversations start.

Before looking at where your marketing is showing up, it's worth making sure it's built on the right foundations — a clear sense of what your business stands for, who you're really trying to reach, and what you want to be known for. Without that clarity, even the best marketing activity can feel busy without going anywhere.

That's why I work with businesses on both. The strategic direction and the marketing that brings it to life. Depending on where you are and what you need, this typically takes one of four forms:

25+

Years of senior marketing experience

Years leading marketing at Kantar

Small

Roster — every client gets proper attention

Fractional CMO

For businesses that need an ongoing senior marketing leader

Someone embedded in the business, working regularly alongside the leadership team, accountable for direction and output. This often starts with getting clarity on positioning, brand direction and what the business is actually trying to achieve, before looking at where the marketing needs to show up.

Marketing strategy and commercial direction
Go-to-market planning and positioning
Agency and supplier oversight
Regular leadership team involvement

Best for businesses that need direction, not just more activity.

Strategic Projects

For businesses with a specific challenge that needs thinking through properly

A defined piece of work, a clear brief, a clear outcome. For when you need something delivered well rather than an ongoing relationship.

Vision, values and brand positioning
Marketing communications planning
Marketing strategy reviews and audits
Go-to-market planning
Buyer journey mapping using the G.R.O.W framework

Best for when you have a specific problem and want someone who can bring both strategic clarity and practical momentum.

Marketing Leadership Support

For businesses that have some marketing activity but need senior oversight

Less embedded than a Fractional CMO, more like a trusted advisor who's regularly in the conversation — sense-checking that things are heading in the right direction.

Regular strategic check-ins
Content and editorial direction
Campaign and activity review
Practical guidance your team can act on

Best for businesses that need ongoing marketing direction without the full commitment of a fractional role.

Board Advisory

For founders and senior leaders who want a strategic thinking partner

Not a marketing supplier. The conversations here are broader than marketing alone — positioning, growth strategy, commercial direction, decisions that need a senior outside perspective. This is the lightest touch engagement but often the most strategic. I work with a small number of founders in this capacity on a long-term basis.

Best for founders who want someone genuinely in their corner at a strategic level.

I work with a small number of clients at any one time. That's deliberate. Every engagement gets proper attention — not a template, not a junior team, not a process that runs without me.

Ralph Risk — R.R Marketing

How I approach it

All engagements start with a conversation — no pitch, just an honest discussion about where you are and what might help. Fractional CMO and Marketing Leadership Support operate on a rolling monthly basis. Strategic Projects are scoped and agreed upfront. Board Advisory is flexible by nature. I work with a small number of clients at any one time to make sure each one gets proper attention.

Not sure which fits? Book a free 30-minute call and we'll work out together what makes most sense for where you are right now.

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