How we can work together
However we work together, the same thinking sits behind it it, the G.R.O.W framework. A practical way of looking at your marketing through the lens of how your buyers actually make decisions, not how you'd like them to. Most businesses are stronger at some stages than others. Finding out which ones is usually where the useful conversations start.
But the diagnostic is only part of it.
Before looking at where your marketing is showing up, it's worth making sure it's built on the right foundations, a clear sense of what your business stands for, who you're really trying to reach, and what you want to be known for. Without that clarity, even the best marketing activity can feel busy without going anywhere.
That's why I work with businesses on both. The strategic direction and the marketing that brings it to life.
Depending on where you are and what you need, this typically takes one of four forms:
Marketing Strategy Consulting
Fractional CMO
Strategic Projects
Strategic Projects
For businesses that need an ongoing senior marketing leader, someone embedded in the business, working regularly alongside the leadership team, accountable for direction and output. This often starts with getting clarity on positioning, brand direction and what the business is actually trying to achieve, before looking at where the marketing needs to show up
- Marketing strategy and commercial direction
- Go-to-market planning and positioning
- Agency and supplier oversight
- Regular leadership team involvement
Best for businesses that need direction, not just more activity.
Strategic Projects
Strategic Projects
Strategic Projects
For businesses with a specific challenge that needs thinking through properly and delivering well. A defined piece of work, a clear brief, a clear outcome.
- Vision, values and brand positioning
- Marketing communications planning
- Marketing strategy reviews and audits
- Go-to-market planning
- Buyer journey mapping using the G.R.O.W framework
Best for when you have a specific problem and want someone who can bring both strategic clarity and practical momentum.
Marketing Leadership Support
Marketing Leadership Support
Marketing Leadership Support
For businesses that have some marketing activity but need someone senior to sense-check it's heading in the right direction. Less embedded than a Fractional CMO, more like a trusted advisor who's regularly in the conversation.
- Regular strategic check-ins
- Content and editorial direction
- Campaign and activity review
- Practical guidance your team can act on
Best for businesses that need ongoing marketing direction without the full commitment of a fractional role.
Board Advisory
Marketing Leadership Support
Marketing Leadership Support
For founders and senior leaders who want a strategic thinking partner — not a marketing supplier. The conversations here are broader than marketing alone. Positioning, growth strategy, commercial direction, decisions that need a senior outside perspective.
This is the lightest touch engagement but often the most strategic. I work with a small number of founders in this capacity on a long-term basis.
Best for founders who want someone genuinely in their corner at a strategic level.
How I approach it
All engagements start with a conversation, no pitch, just an honest discussion about where you are and what might help. Fractional CMO and Marketing Leadership Support operate on a rolling monthly basis.
Strategic Projects are scoped and agreed upfront. Board Advisory is flexible by nature.
I work with a small number of clients at any one time to make sure each one gets proper attention.
Not sure which fits?
Book a free 30-minute call and we'll work out together what makes most sense for where you are right now.