Your Advent Calendar of Marketing – 24 Simple Actions
December is actually a great time to tidy things up, stay visible, and quietly set yourself up for a stronger January.
December is actually a great time to tidy things up, stay visible, and quietly set yourself up for a stronger January.
So here's a 24-day marketing countdown to Christmas with one practical action a day. No gimmicks, limited tinsel and no pressure.
Day 1 – Define your real audience
Action: Write a short description of your ideal customer: role, challenges, pressures, and priorities.
Be specific. "Everyone" isn't a strategy.
Day 2 – List the questions customers ask most
Action: Write down the top 5 questions you hear from customers or prospects.
You've just written your content plan.
Day 3 – Simplify what you do
Action: Rewrite your "what we do" statement in one clear, jargon-free sentence.
If a non-expert gets it, you're winning.
Day 4 – Review your homepage (or LinkedIn profile)
Action: Check the first thing people see. Is it clear who you help and how?
First impressions matter.
Day 5 – Acknowledge a common customer problem
Action: Share a post or short email that starts with: "A challenge we often see is…"
No selling. Just understanding.
Day 6 – Share one helpful insight
Action: Share one tip, lesson, or mistake you see customers make and how to avoid it.
Useful always beats promotional.
Day 7 – Re-share something important
Action: Repost or resend a piece of content that's still relevant.
Most people didn't see it the first time.
Day 8 – Add proof
Action: Add one testimonial, client quote, or short case example somewhere visible.
Trust comes from evidence, not promises.
Day 9 – Check your contact details
Action: Make sure it's easy to get in touch with you — check your website, LinkedIn, email signature.
Marketing should open doors, not close them.
Day 10 – Stay visible without selling
Action: Post something that keeps you front of mind — an update, reflection, or observation.
Not every post needs a CTA.
Day 11 – Talk to sales
Action: Have a proper conversation about: what prospects are saying, where deals stall, what would help sales conversations.
Alignment matters.
Day 12 – Capture customer language
Action: Pull out real phrases customers use to describe their problems.
Use these words in your marketing — they're far more powerful than buzzwords.
Day 13 – Review one key page
Action: Pick one important page (services, product, or about) and ask: Is this clear? Is this customer-focused? Is this easy to scan?
Small tweaks add up.
Day 14 – Say thank you
Action: Send a genuine thank-you message to a client, partner, or supplier.
Relationship marketing counts too.
Day 15 – Share a lesson learned
Action: Share one thing you've learned this year — what worked, what didn't, and why.
Honesty builds credibility.
Day 16 – Stop doing one low-value task
Action: Identify one marketing activity that adds little value and pause it.
Less noise. More impact.
Day 17 – Plan January visibility
Action: Decide how you'll show up in January: one post a week, one email, one article.
A simple plan beats a perfect one.
Day 18 – Refresh your email signature
Action: Update your email signature with a clear role description and link.
It's one of your most viewed marketing assets.
Day 19 – Review your tone
Action: Read one piece of your content out loud.
Does it sound like you or a corporate brochure?
Day 20 – Highlight one service or capability
Action: Clearly explain one thing you help with and who it's for.
Clarity creates confidence.
Day 21 – Look at your competitors
Action: Spend 15 minutes reviewing competitor messaging.
Not to copy — but to sharpen your own positioning.
Day 22 – Make it easier to say yes
Action: Remove friction: unclear pricing, vague next steps, confusing pages.
Ease matters.
Day 23 – Commit to consistency
Action: Choose one marketing habit you'll stick to next year.
Consistency beats bursts of effort.
Day 24 – Reflect and reset
Action: Write down: what worked this year, what didn't, one thing you'll do differently in 2026.
Then switch off and enjoy Christmas.
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Written by
Ralph Risk
Ralph Risk FCIM is a B2B marketing consultant and Fractional CMO with 30 years' marketing experience. He is the founder of R.R Marketing and creator of the G.R.O.W framework.