Fractional CMO · Surrey & UK

Senior marketing leadership.
Without the full-time cost.

Ralph Risk FCIM is a fractional CMO based in Chobham, Surrey. He works with B2B founders and leadership teams who need clear marketing direction — and the commercial judgement to make it count.

What is a fractional CMO?

A fractional CMO is a senior marketing leader who works with your business on a part-time or project basis. You get the strategic thinking, commercial judgement, and hands-on direction of an experienced Chief Marketing Officer — scaled to what you actually need, and without the overhead of a full-time executive hire.

For many B2B businesses in Surrey and across the UK, it's the difference between marketing that feels busy and marketing that actually moves the business forward. The right fractional CMO brings clarity to positioning, coherence to activity, and a direct line between marketing effort and commercial results.

Ralph Risk FCIM has more than 30 years of B2B marketing leadership experience. He is a Fellow of the Chartered Institute of Marketing and has held board-level marketing roles across technology, professional services, and industrial sectors.

Who this is for

Fractional CMO support works best for B2B businesses that are growing, have some marketing activity already, but lack the senior oversight to make it coherent and commercially effective. Typically that means:

• Founders who are still carrying the marketing themselves and know it needs to change
• Leadership teams with a junior marketing function that needs direction and a senior voice
• Businesses between 10 and 100 people — ambitious enough to need proper marketing, not yet ready for a full-time CMO
• Companies going through a repositioning, a new market entry, or a period of rapid growth
• B2B businesses in Surrey, London, and across the UK

How it works in practice

Every engagement starts with understanding where the business is and what it's trying to achieve. That usually means looking at positioning, the buyer journey, what's working in current marketing activity, and where the gaps are.

From there, the shape of the engagement depends on what the business needs. Some clients need a day or two a month — strategic direction, sense-checking decisions, keeping the marketing coherent. Others need more intensive involvement during a specific period of change.

The G.R.O.W framework — developed from 30 years of B2B marketing practice — is often a useful starting point. It maps marketing activity against the four stages of the B2B buyer journey, and quickly shows where the gaps are. Take the free G.R.O.W diagnostic →

Common questions