Marketing Consultancy for Business Success
Kantar Profiles - Global CEO
“Ralph is truly wonderful to work with. Working together over the past 7 years I’ve had the privilege of witnessing and experiencing how his passion, commitment, enthusiasm, and drive has a remarkable influence on positively motivating others and bringing people together. Ralph is a true professional and team player. He instils pride, confidence, and positive energy in everything he does and everyone he works with, and his proven track record of extensive marketing and communication skills and experience ensured he was deservingly promoted numerous times across his tenure in Kantar. If you have the chance to work with Ralph, take it!”
Building a European marketing function that delivered real results
I launched the European marketing function from scratch and turned it into a genuine commercial driver. I created a clear go-to-market strategy, aligned marketing with sales, and brought regional teams onto one page.
Impact
- +45% website leads
- +60% increase in RFPs
- Marketing became a core part of revenue growth
- Supported 7 years of double-digit business growth
Turning PR into a serious growth channel
Transformed PR from low-impact activity into a high-value brand and lead engine. Built strong media relationships, research partnerships, and sharper storytelling.
Impact
- Press mentions jumped from 20 to 600+ per year
- Coverage in Marketing Week, New Media Age, Research Magazine
- Stronger brand authority and credibility
- PR linked directly to sales conversations
A Brand People Recognised and Trusted
Unified marketing, PR, social and events into one brand system.
Impact
- Continuous inbound leads from social channels
- Industry recognition including MRS Grand Prix Award (2015)
- Regular industry media features
- BBC Five Live contributor
Successful event strategy
Rebuilt the events strategy with clear goals, better planning, stronger content and smarter follow-up.
Impact
- Up to 6x ROI on key events
- Higher quality leads
- Stronger client engagement
- Speaking and chairing roles at major industry conferences
Helping managers make strategy stick
Created the EMEA Manager’s Forum to bring strategy to life at team level.
Impact
- Better understanding of business direction
- Stronger leadership confidence
- Improved cross-team alignment
Leading global brand and business transformation
Led internal communications for major rebrands and restructures, including Kantar’s global brand launch.
Impact
- Delivered Kantar’s largest ever employee event (2,500+ people)
- +5% leadership satisfaction
- +2% employee satisfaction
- Strong engagement during complex change