Project experience
Building a European marketing function that delivered real results
I launched the European marketing function from scratch and turned it into a genuine commercial driver. I created a clear go-to-market strategy, aligned marketing with sales, and brought regional teams onto one page.
Impact
- +45% website leads
- +60% increase in RFPs
- Marketing became a core part of revenue growth
- Supported 7 years of double-digit business growth
Turning PR into a serious growth channel
Transformed PR from low-impact activity into a high-value brand and lead engine. Built strong media relationships, research partnerships, and sharper storytelling.
Impact
- Press mentions jumped from 20 to 600+ per year
- Coverage in Marketing Week, New Media Age, Research Magazine
- Stronger brand authority and credibility
- PR linked directly to sales conversations
A Brand People Recognised and Trusted
Unified marketing, PR, social and events into one brand system.
Impact
- Continuous inbound leads from social channels
- Industry recognition including MRS Grand Prix Award (2015)
- Regular industry media features
- BBC Five Live contributor
Successful event strategy
Rebuilt the events strategy with clear goals, better planning, stronger content and smarter follow-up.
Impact
- Up to 6x ROI on key events
- Higher quality leads
- Stronger client engagement
- Speaking and chairing roles at major industry conferences
Helping managers make strategy stick
Created the EMEA Manager’s Forum to bring strategy to life at team level.
Impact
- Better understanding of business direction
- Stronger leadership confidence
- Improved cross-team alignment
Leading global brand and business transformation
Led internal communications for major rebrands and restructures, including Kantar’s global brand launch.
Impact
- Delivered Kantar’s largest ever employee event (2,500+ people)
- +5% leadership satisfaction
- +2% employee satisfaction
- Strong engagement during complex change